A book for you
Leverage Your Best Marketing Asset... YOU!
As an owner, executive or professional, marketing your business can be daunting. Your market is filled with competitors that not only do what you do, they look like you too. It’s hard to stand out – and achieve prominent status – when the services you offer show no appreciable difference from theirs. To succeed, you must do something radically different!In this book, Tom Adams describes a compelling opportunity to distinguish your business in the marketplace by becoming its visible, magnetic, personal marketing icon. You’ll learn why becoming the face of your business is important – what you need to do to achieve that – and how to do it with personality.
The secret to positioning is YOU.
You Are The Logo™ is a marketing process that I have developed and practiced, more fully explained in my book, You Are The Logo. In the book, I explain that marketing success can be tied to owners, executives or professionals who lead their businesses by becoming the visible marketing force for their companies.As an owner, executive or professional, marketing your business can be daunting. Your market is filled with competitors that not only do what you do, they look like you too. It's hard to stand out and achieve prominent status when the services you offer show no appreciable difference from theirs. To succeed, you must do something radically different!In my book, I describe a compelling opportunity to distinguish your business in the marketplace by becoming its visible, magnetic, personal marketing icon. You'll learn why becoming the face of your business is important, what you need to do to achieve that, and how to do it with personality.Competition is a major factor for almost every industry. You won't have a successful business just because you exist. You must have a strong and compelling positioning that sets you apart. Becoming the "Logo" for your business is a proven way to do that.I consistently work with business owners, executives and professionals to lead, nurture and guide them to implement effective You Are The Logo™ marketing in their industry and local prospect markets.
About
Tom Adams
For more than 20 years I've served entrepreneurs, founders, owners and CEOs as their Strategic Advisor, Coach and Partner. I support them by challenging their thinking, working through options and decisions, and providing accountability. I understand the complexities and demands inherent in their role and in the businesses they lead.I also support clients with a full range of Advisory Board services, including formation, functioning as an Independent Chair or board member. I also facilitate strategic leadership meetings and retreats.The businesses I serve are privately owned, and range from pre-revenue start-up through $30M. I have extensive experience in B2B services including marketing agencies, commercial information management, information destruction, pharmaceutical support and medical waste. I also work in Higher Education, Not for Profit and Software as a Service.I'm adept at working with companies leveraging a variety of operating systems including but not limited to EOS, Gazelles, OKRs, Great Game of Business and more.During the last 20 years, founded a boutique web marketing agency, WebVitality that provides website development and support services, as well as web marketing services to B2B Service companies. I've written and published an Amazon Bestseller, You Are The Logo. I've produced and hosted three podcasts. I've been a keynote speaker on stages across the world.Prior to the last 20 years, I was involved in a number of business ventures including founding a regional chain of menswear clothing stores, a professional speaking and training business, as well as the Managing Partner of a commercial records storage and management services business. I was also the producer and host of two business television series broadcast in Canada.Most importantly, I'm a husband, Dad and Grandpa. My wife Becky and I live on the Niagara River in Lewiston NY. I love being on the water in my boat, and secretly dream of being a international spy.I'm a stage 3B rectal cancer survivor and am diligent about making my body an inhospitable host to cancer.