As an owner, executive or professional, marketing your business can be daunting. Your market is filled with competitors that not only do what you do, they look like you too. It’s hard to stand out – and achieve prominent status – when the services you offer show no appreciable difference from theirs. To succeed, you must do something radically different!
In this book, Tom Adams describes a compelling opportunity to distinguish your business in the marketplace by becoming its visible, magnetic, personal marketing icon. You’ll learn why becoming the face of your business is important – what you need to do to achieve that – and how to do it with personality.
~ Bob Johnson, NAID
Good examples...understandable and clear message but not patronizing.
~ Michael Sullivan, Automated Record Centre
So much good content. Lends itself to make us reflect on what we are doing and what we could/should be doing. Love it.
~ Mohave Shred
Tom Adams knocked it out of the park when he wrote You Are The Logo. I could not stop reading once I started. If you are in business, any kind of business I highly recommend this book.
~ Dani Korkegi
To meet Tom is to have a positive and life-affirming experience with lessons, wisdom and humor that endure.
~ Dave Heric, DataSite
You Are The Logo does a great job of presenting thought provoking but broad strokes in a way that, like good marketing technique presents a call to action.
~ Kathi Albertini, Management Growth Institute
Adams takes this unique idea, with lots of backup examples and research, to the level way beyond start-up.
Tom Adams serves business owners and executives as a strategic marketing advisor. Tom is the President and Founder of Flourish Press, a marketing support services and publishing company. He is an in popular speaker on marketing related topics. Tom has spent years being the Logo for his business. Find out more about Tom by visiting his Blog.